New York CNN —President Joe Biden will be sitting on the sidelines this Sunday as the campaign for the 2024 election heats up. Regardless, the Super Bowl snub reflects a larger Biden strategy: The president is leaning far less than his predecessors on the traditional media apparatus to get his message out, opting instead for alternative mediums to address the American people. “We are being less traditional because less people get their news from traditional mediums than ever before,” the Biden campaign official said. Biden’s media strategy has renewed such questions, with critics skewering him for keeping an arm’s length from the establishment press. While the president has regularly engaged in gaggles with the White House press corps, such forums don’t naturally lend themselves to the type of aggressive questioning that might come in a sit-down interview.

---

Persons: Joe Biden, Biden, ”, Conan O’Brien, Anderson Cooper, skewering, Scott Pelley, Fareed Zakaria, “, ” Andrew Bates, Martha Kumar, Donald Trump, Barack Obama, Frank Sesno —, George Washington, Public Affairs —, ” Sesno, he’s Organizations: New York CNN, White, CBS News, Biden, YouTube, South, “, CNN, White House, CNN White House, George Washington University’s School of Media, Public Affairs Locations: New York, South Carolina